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What should a brand Community ultimately become?

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posted May 8 by Naveen Kumar

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At its most successful, what is your brand community going to become?

Think bigger than you do today. Think about the ultimate role it’s going to play in the lives of
your members. Think about the number of people it’s going to serve. Think about the different ways it’s going to help your organization.

Don’t be afraid to be incredibly ambitious. Ambition can mean different things

It can mean doubling down on what you have, it can mean expansion, it can mean entirely rethinking what community is to your organization.

We can list these by order of ambition. They are:

  1. ENGAGE: Increase engagement from existing members.
  2. EVOLVE: Get better results from existing members.
  3. EXPAND: Expand to target new and related audiences.
  4. TRANSFORM: Develop new communities for new value.
answer May 9 by Anshu Agarwal
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