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Why Online Communities considers as a Key Strategy for Associations and Brands?

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posted Mar 18, 2019 by Mohd Rehan

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Online communities have moved from being a social strategy to a full business strategy as business leaders are starting to understand the high-level impact a connected audience can have on their company’s success. Harley-Davidson is a perfect example of this: they moved from being nearly bankrupt in 1985 to being the thriving global brand it is today. They made a lot of smart moves, but chief among them was developing a brand community philosophy that created a brotherhood of riders who connected with each other and the brand to such a level that name “Harley-Davidson” became an ethos.

answer Mar 19, 2019 by Madan R
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