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What are some good B2B examples of online community engagement?

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posted Mar 8 by Madan R

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The Small Business Online Community by the Bank of America is a great example of using the right combination of social media features to build an online community for small businesses and their owners. Small businesses make up an important part of the banks clientele, and providing a platform for small business owners to get expert advice, network with each other, share views and experiences and turn the community into a great resource. The social networking platform forms the basis of the community and allows users to sign up for free and create a profile much like other networks. The site is divided into tabs marked forums, articles, stories, members and events which are the main areas of the site quite simply and clearly mapped out.

answer Mar 11 by Likhitha
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