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Why branded communities offer deeper engagement than conventional social channels?

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posted Feb 21 by Mohd Rehan

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Organisations of all sizes recognise the benefit of being social yet many still assume platforms like Facebook and Twitter can meet all their engagements needs and fail to consider the alternative of a branded community.

Communities serve different purposes for different organisations. For example, working with the British Medical Association the team at 4 Roads were asked to develop the community website for doctors and medical students to easily connect with peers and share information in a safe and secure environment.

Meanwhile, the Guild of Sommeliers - a non-profit, member-run organisation for wine service professionals and wine enthusiasts across the U.S. - increased membership by 700% over four years, increased membership renewal rates to over 70% and established themselves as sector thought-leaders with their own branded community.

answer Feb 22 by Ravi Ranjan
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