Online communities require a ton of labor and oversight to manage. Fortunately, they’re often worth the high investment. There’s almost no better way to create brand loyalists than by introducing them to peers that share the same values. By creating an online community, you give your customers their very own self-service platform to ask questions, suggest ideas, and engage with others.
Online community forums also give you the opportunity to closely engage with your customers or track their requests. The insight that they offer is priceless. When you hook a customer in as a member of your online community, they’re more likely to become a loyal customer for life.