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Why online communities are key to customer engagement?

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posted Feb 19 by Digvijay Khanapurkar

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In retail, brand loyalty used to be tied to the convenience of a physical store location. Now consumers can shop at any store online, JustFab’s Adam Goldenberg said, so brands need a deeper relationship and engagement with customers to create loyalty. JustFab’s VIP membership model is the company’s way of spurring that engagement, and Goldenberg says the brand’s growth has been powered by member referrals and customer feedback.

answer Feb 20 by Prince
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