While social networks like Facebook, SnapChat and Instagram have their value, owned communities provide elements that social networks cannot. They provide a tailored design, enhanced access to data and more control options.
The true sense of an online community takes social media to the next level, and opens up a world known as social business. Choosing the right type of online community for your organisation is important, however, the key to success is to start small and think holistically. Your main objective should be to gain membership and engagement.
Having a designated place for open discussions helps build a strong community within an organisation, allowing employees to feel confident and happy, and to outperform expectations.
A community is a great way to get tips on updates and smart features, read how others have solved problems and make work easier and smoother. Ultimately, by using your systems more efficiently, you can streamline the way you work. Bottom line: online communities help develop a corporate culture that is forward-thinking in its approach.