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What are some of the more technical challenges brands face when creating better loyalty programs?

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posted Feb 12 by Naveen Kumar

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There is a significant lack of data. Consumers are definitely less willing than ever to hand over their personal information, including email addresses and definitely phone numbers. In order to get that, brands and retailers need to be comfortable with integrating with other parties that act as aggregators, like Facebook or Twitter. Otherwise, they need to have an incredibly significant value that makes it worthwhile for a consumer to hand over their information.

answer Feb 13 by Anshu Agarwal
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