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What is a market research Online Community?

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posted Jan 8, 2019 by Digvijay Khanapurkar

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Market Research Online Communities (MROCs) are a relatively new technique for gathering real-time, qualitative market research insights. It typically consists of a closed network of like-minded respondents taking part in a series of conversations and structured exercises around a given topic.

answer Jan 9, 2019 by Naveen Kumar
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