If you’re like many Community Managers, you have a Facebook Page or a Group for your community. It’s a free and easy way to quickly build community and reach a particular demographic of users. Perhaps you’ve already noticed a decline in your followers, which you may be attributing to the trend. But don’t jump the gun just yet –, you can’t be too sure until you continue to monitor your stats.
It certainly does raise some interesting questions, however. What’s the mission and purpose of your community? Do you need Facebook to achieve your goals? Maybe it’s time to survey your members and see what their thoughts are on the trend. You know what’s best for your community.
Finding the right platform for your community is a challenge, but you don’t have to depend on Social Media; there are many alternatives for building Communities. Take a look at other products such as Vanilla Forums, blogs or more complex tools like Salesforce etc. A fresh start (especially if your community is new) could be a fun challenge.
One thing’s for sure – this movement shows that brands don’t have full control over their community. If you give fu