Consider a B2B online community as the platform, where people of single or similar industries can get in touch with each other, discuss or share their ideas and interests, solve industry/product-related tasks, share knowledge, find business partners, and ask for a piece of advice. By building brand community around your B2B marketplace, you create a sort of social media/forum board where users have a little bit more free space to ‘look around’ than they would get with a simple buy and sell platform.
