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Why are brand communities important?

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posted Nov 28, 2018 by Monisha R Shetty

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Brand community is a term used to describe like-minded consumers who identify with a particular brand and share significant traits. Consumers organize into these communities to share their experiences of a brand. Some believe that the brand community is the rightful owner of the brand.

answer Nov 29, 2018 by Chandrashekar Sarang