Imagine an online community that practically runs itself. People ask questions—and other members of the community give in-depth answers. Every post is high quality. The community is so effective that its members are even starting to connect offline. Those communities exist, but they’re rare. The biggest fear of anyone starting a community is that no one will talk in the group. That, and that no one will join (which we’ll tackle later).
Community engagement is hard, but it’s also doable. The problem is that most communities approach engagement wrong.
Effective community engagement requires three things:
- A deep understanding of the experience you want to give your customers
- The right balance of engagement posts and community discussion
- Rigidly enforced group guidelines