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Are online communities using metrics that resonate with business stakeholders?

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posted Jul 19 by Chandan H A

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The survey confirmed what we’ve seen first hand: Online communities deliver significant business benefits — but community leaders struggle to measure value in business terms. To overcome this challenge, we took the top community success measures survey respondents told us they are tracking and codified them into a Community Impact Framework. For the first time, the Community Impact Framework gives marketing and community leaders a set of measures and metrics/KPIs that they can use to track and prove the business impact of their community — using vocabulary and methods that resonate with financial and business stakeholders.

answer Jul 22 by Nithisha R
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