How to Create an Online Community for Any Business
Like most great things, building a strong, dedicated community online takes time. It isn’t something that will just happen overnight, but you can use the strategies below to develop and nurture these communities over time.
- Share Member Content On Your Site
- Create Forums for Discussion
- Drive Live Discussion on Social Media
- Let The Community Influence Your Business
Building a strong, enthusiastic community online can help even e-commerce businesses make up for the fact that they may not have that face-to-face interaction with their customers on a regular basis. It increases advocacy and loyalty, and will help keep your customers around much longer while simultaneously drawing new customers in. Community building is a long-term and time-intensive effort, but it’s one that will pay off many times over if you make the investment.