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CRM vs. marketing automation: What's the difference and which do you need?

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posted Jul 16, 2019 by Vinayak

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1 Answer

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One of the main differences between these two types of software is who they target. Primarily, CRM software is sales-focused, while marketing automation software is (aptly) marketing-focused. ... A CRM system saves information such as a customer's addresses, names, phone numbers, and interactions with the company.

answer Jul 17, 2019 by Monisha R Shetty