Nonprofits, civic organizations and even schools use digital stories to support their mission. Some of these groups use storytelling to generate brand awareness, while others use it to initiate dialogue on important issues. Many organizations use storytelling for fundraising. Community members across the U.S. are using storytelling to open dialogue on important political and social issues so they can affect change.
There are three ways community media can help use storytelling to start a meaningful dialogue and create change.
- Use storytelling as a community development strategy.
- Use storytelling as an instrument for citizen empowerment.
- Use storytelling to build social capital.