5 Ways to Get Customers to Sell for You
1) Deliver, Surprise, and Amaze
2) Engage and Add Value
3) Take a Programmatic Approach
4) Encourage Customer-Created Content
Reason #1) Search engines love customer-created content, which helps you get found. According to Kissmetrics, 25% of search results from the world's top 20 largest brands are links to user-generated content.
Reason #2) Customer-created content is trusted more than brand content. Leading marketing agency, The Shelf, found that 92% of consumers trust recommendations from other people, even people they don't know, over corporate content.
Prospects are more likely to find and react favorably to material created and published by your customers than the content you create yourself. To bring your customers into the sales process, encourage them to participate in and create content such as:
5) Create Incentives
Customer Advocacy Takeaway
The power of customers to market and sell for companies is a trend that's been gaining momentum over the past several years. It's been highlighted by major organizations such as HubSpot and Gallup, as well as top business professionals like Bill Lee. Over the next five to ten years, the rise of customer advocacy power could even cause a permanent change in the marketing and sales landscape.