Combining email with online community features is a practice that Higher Logichas been advising our customers on for over a decade. It is one of the reasons that Higher Logic customers see so much higher levels of engagement and usage than industry averages.
With a large portion of your target audience increasingly checking email on mobile devices, incorporating email communication into your community engagement strategy has become essential.Here are some of the techniques we've seen used successfully by our corporate, association, and user group customers.
2) Weekly Round-Ups
3) Content Alerts
4) Activate Listservs
5) Play Matchmaker
6) User-Generated Newsletters
7) Monthly Discussion Questions