or those of you who haven’t heard of CX Day, here’s the rundown: the Customer Experience Professionals Association (CXPA) organizes CX Day as a global celebration of the companies and professionals who create great experiences for their customers.
Too often, customer experience professionals fall into reactionary roles, focused on putting out fires and smoothing customer complaints. While important, customer experience can be about so much more—and making sure customer service is exceptional should be seen as a critical part of your business’s goals.
That’s part of CX Day’s purpose: to not only recognize hard working customer experience professionals, but to spread the word about how important customer experience is for every business. Here are three benefits a better customer experience can bring to your business.
- Keep Customers
- Increase Revenue
- Drive Product Innovation