5 Steps to Increase Mobile App Downloads and Use
1. Market Your App
2. Offer a Compelling Reason to Download
3. Make Using Your App Effortless
4. Update Content Frequently
5. Market Your App… Again
Focus on Awareness and Value
Getting people to download and use an app is an ongoing process. You need to regularly check in with your audience to make sure they know about the app and that the app itself is beneficial for members – that means updating it with fresh, valuable content.