User groups are a powerful retention strategy, but to be effective you need to use them correctly.
Make sure your user group has a complete, updated file library with useful product documentation as well as a strong network of peers who can help.
And, regardless of whether your user group is independent or company-owned, don’t be a passive spectator. Get involved early and often. Answer questions, recommend documentation, and provide technical support to users who need it. And when you come across customers who are struggling, reach out to them. Talk through their issues and resolve them before they leave your company.