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Who Should own your Online Community?

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posted Jun 21, 2019 by Alok Kumar

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Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study. Marketing owns 38 percent of online communities. Following marketing are corporate communications and operations/support, with 12 percent each.

Those three departments are a good starting point, but just because marketing, communications, and support own the majority of online communities doesn’t mean they should own yours.

answer Jun 24, 2019 by Abhishek Maheshwari
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