To work optimally, audience development has to work both short term and long term. Short term audience engagement has more of an unexpected element to it. For example, you may post a video that goes viral, or your site may become particularly relevant to something that makes big headlines.
- Encourage Participation and Interaction.
- Package Content ''To Go''.
- Incorporate Long Tail Keywords into Your Keyword Strategy
- Don't Let Your Site Get Stale