If you’re wondering why you should spend time searching for your game’s ideal audience, this advice will be quite interesting.
Marketing a mobile game is a time-consuming and stressful process, irrespective of how simple or complex that game seems to be. App store optimization, press releases, pitching influencers, building communities, participating in developer forums and maybe a little bit of paid marketing are all simple processes, right? Wrong. It’s a lot of work!
If you make the unwise assumption that a whole lot of people will love your game – simply because you love it – and you chuck all of your marketing efforts into people like you, your game will very likely end up performing poorly as a result of what I call ‘awfully wrong targeting’.
So, be careful of your guesses and projections when it comes to game marketing. Never assume. Even well-informed guesses should have some data to back it up. With so many open, free-access platforms , you must heavily research your marketing to laser-target a specific audience.